1st Part

Topic 20: The Fundamentals of Personal Branding on Social Media

Why Your Digital Identity Matters More Than Ever

In today’s connected world, your professional reputation is not just what you do at work; it's also your digital identity—how you present yourself online. Personal branding is the intentional process of shaping this identity to showcase your unique skills, experience, and personality to a wider audience.

Whether you're a freelancer, a small business owner, or looking for a job, a strong personal brand can help you stand out from the crowd, build trust, and attract new opportunities. It's about being known for what you're good at and what you believe in.